About Me
I’m Nigel Asher, a photographer, filmmaker, and storyteller based in Kamloops, British Columbia — where mountains, machines, and creativity align.
What started from the ground up with my camera evolved into New Elevation Media, a creative studio built around one simple idea: capturing where machine meets the wild. From dealership floor shoots to alpine overland expeditions, I’ve built a career crafting visuals that blend precision with adventure — turning metal, mud, and motion into stories that move people.
My work spans automotive marketing, off-road and overland brand productions, and remote video editing for clients who want their content to feel alive. Whether it’s capturing the latest in automotive tech, documenting a rig deep in the backcountry, or building cinematic social campaigns for adventurous brands, every project follows the same goal - to create something real, timeless, and driven by passion.
When I’m not on set, you’ll find me exploring BC’s backroads with my dog Luka, chasing light and testing gear for the next story waiting around the bend.
SOCIAL MEDIA www.instagram.com/nigel.asher